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DATA & METRICS

Understanding CSAT vs. NPS

Sarah Johnson
Feb 2, 2024
4 min read
92%
CSAT
65
NPS

Which metric matters most for your e-commerce store? We break down the differences.

Customer Satisfaction (CSAT) and Net Promoter Score (NPS) are two of the most popular ways to measure customer sentiment. Learn when and how to use each metric effectively.